Optimising your website is prioritised to increase site-wide speed and reduce load times.
- Reduced load times will allow visitors to begin interacting with your online business as soon as possible.
- Reduced load times will boost your website’s rank in search engines such as Google and Bing.
- Reduced load times will produce a more responsive and satisfying user experience. Users will spend less time loading in and more time getting to know your business, it’s products and services.
All of this will help draw in new visitors and retain them upon opening your website.
Modern and best practice coding is utilised to craft premium and innovative websites. Special features and interactions are implemented to produce the best possible user experience for your target audience.
Your website is developed to work well across the major browsers, which includes Mozilla Firefox, Google Chrome, Opera, Internet Explorer and Microsoft Edge.
What are websites for? Conveying a particular message to a particular audience. Perhaps you want to convince your audience that your handcrafted mugs would make a great gift for a friend, or perhaps that your car mechanic services are top of the line. Whatever your goal may be, it must be conveyed through the website design, this is exactly what I endeavour to do when designing your website.
Your website design is tailored to engage and captivate your target audience, to communicate your business’s core values and to reflect every aspect that makes your business special.
Innovative and unique designs focused on crafting an engaging and intuitive user experience to drive results and expand your online presence.
Accessibility features are seamlessly incorporated into the design to ensure that the widest range of people, from special needs people to the vision impaired, are able to access your website and have the highest quality user experience while doing so.
WordPress is currently the #1 Content Management System (CMS) in the world (with 29% of the web using WordPress), and understandably so. It is an immensely powerful tool for creating dynamic websites, that provides a full range of options for publishing, editing and customising site content and tweaking site settings to suit your needs.
WordPress is an easy-to-learn framework that allows you to freely publish and edit content on your live website effortlessly. It is particularly useful for bloggers, artists and stores of all kinds.
WordPress’s intuitive user interface is easy to navigate and learn, while offering a full range of tools for building the perfect website.
However, WordPress is simply a framework, a blank canvas to paint your magnum-opus on if you will. I specialise in creating custom WordPress themes that have unique designs, special features and added customisation options.
My website is powered by WordPress.
Your website is developed to be mobile friendly. Whenever a mobile user views your website, the website’s design and functionality will adjust to suit mobile screen sizes and touch interactivity. This will maximise the mobile user experience.
Mobile is steadily becoming the preferred method of browsing the internet. With more than 66% of Australians (16 million) now owning smartphones and approximately 50% of searches globally being done on mobile devices. It is essential your website is mobile friendly.
The mobile market is incredibly diverse, with thousands of different smartphone models, all running on a variety of operating systems of differing builds and versions, and on top of that, there are many different browsers used on mobile devices as well. Your website will be optimised to run well with as many combinations as possible, this will in turn increase the accessibility of your website.
SEARCH ENGINE OPTIMISATION
Most people will only browse the first page of the search results. This is why it’s important that your website is optimised to rank as high as possible in search engines, such as Google, Bing and Yahoo.
Search Engine Optimisation (SEO) is integrated into your website to increase your website’s rank within search results. This will increase how many people see and visit your website.
SEO will help you place higher than your competition and be noticed quicker in searches.
SEO includes content manipulation, constructing proper site structure to help search engine crawlers your site, site speed optimisation, metadata manipulation and more.
Structured data is integrated into your website which will add various information to be displayed on your website’s search result, such as business information, contact information, reviews, products, videos and more. This will also boost your website’s rank, and increase your online visibility.
As of 2016, more than 65% of Australians choose to shop online, this trend is only on the rise. Having an online store allows you to easily reach a large audience of people eager to shop online.
As of 2015, approximately 35% of online transactions were made on mobile devices which furthermore emphasises the importance of having a mobile friendly website.
Due to the world-wide rise in popularity of online shopping, it is important if you’re selling products and services that you have an online store.
Your online store will be designed to drive conversion rates and produce the highest quality user experience, making it easy and intuitive for customers to browse and purchase products.
You will be able to freely edit the content of your online store. Everything from page content, store products, product categories, shipping options, payment methods, cart and checkout pages.
GOOGLE ADWORDS™ EXPERT
Google AdWords™ is an online advertising service developed by Google, where advertisers can create adverts to be displayed in Google’s search results.
Google adverts are featured at the top of the first page of relevant Google search results, this will increase the visibility of your business online.
Google adverts will be displayed precisely when people are searching for the things your business offers. This is achieved by targeting specific demographics, locations and keywords.
I’ll design your adverts to achieve your target goals, whether that be to attract new website visitors, increase enquiries via phone calls or emails, gain new subscribers or boost online sales.
Social Media is a worldwide phenomenon, with 1.23 billion people logging into Facebook everyday. Approximately 60% of Australians are active Facebook users, of which 90% use Facebook on a daily basis. That’s a lot of eyes that have the potential of seeing your business. Having a social media campaign will allow you tap into this large viewing base.
I will finely craft your business a Facebook advert campaign that will engage your target audience to increase your social media following and expand your online presence.
Social media campaigns will target your business’s audience based on demographic, behaviours and contact information. This will increase the number of clicks and conversions by targeting people who are more likely to be interested in your business.
DOMAINS AND HOSTING
Leave managing your domains and hosting to me. I will find and setup the perfect hosting package for your needs. I will update your website to help with security and backup your website regularly to ensure your website’s security. If your website encounters an unexpected problem that causes it go down, I will promptly restore it to the best of my ability, keeping data loss to a minimum.
Websites require constant care and management to keep running securely and smoothly. If you have an eCommerce website that takes payments, have a contact form or have a member login portal, it essential for the safety of you and your client’s financial and personal information that your website is kept up to date and maintained. Keeping your website constantly updated will drastically reduce the risk of important information being compromised.
I will keep everything on your website up to date and backed up to minimise the chance of your website being compromised by malicious software and hackers.
Having Transport Layer Security (SSL) on your website is the new security standard for most browsers, such as Internet Explorer, Google Chrome and Mozilla Firefox. This will provide added security to your website, keeping you and your customer’s information secure. A website with an SSL will appear as secure to visitors, which is marked by the small green lock icon in the URL bar.